Every month you cut a check to your marketing agency.
I’m sure every month they provide you details of all the success you are having as a result of their work.
- But how do you know they are not just showing you the figures that paint them in a positive light?
- How do you know they are sharing the full picture?
- And what if something changes?
- What happens if their expert PPC or SEO employee decides to go out on their own?
- Or if your agency is in growth mode and all of a sudden your account team is managing the campaigns of 10-20 additional law firms?
You purchased from the A team.
Now the C team is actually doing the work on your marketing campaign.
How do you know that what happens within their business is not affecting how they handle yours?
You didn’t go to law school so that you could keep tabs on your marketing.
You need a second set of eyes on your agency to ensure great and consistent work.
We keep them honest, ensure that they are doing the work they say they are doing, doing it well, and you are not being placed on the back burner.
We help you have effective conversations with your marketing partners so you can discuss the things that actually matter and not just the metrics your agency wants to show you.
This monthly service includes:
- Verification of data provided by the client’s agency.
- Tracking of PPC and SEO Rankings by keywords.
- Monitoring Traffic Volume and Traffic Value.
- Content check-up. Is it of high quality and updated monthly?
- Backlink Analysis – # of DR50+ backlinks and frequency of addition.
- Competitor Analysis – How does the competition rank and what progress are they making?
- Ongoing Intake Monitoring.
- Industry and Google Changes impacting search results.
Often, your agency will only provide data in a favorable light.
We will give you the unvarnished truth each month in an easy to comprehend report.
Go into your monthly agency calls with your own data and agenda.
Don’t let them control the narrative.