Are backlinks still relevant to SEO?

CASE STUDY:

Are backlinks still relevant to SEO?

There is a direct correlation between the number of referring domains/backlinks pointed to internal practice area pages and rank for highly competitive law search terms.

According to the latest Google Core Update, backlinks are still a big ranking factor

An analysis conducted by BACKLINKO and consisting of nearly 12 million Google search results, found that the #1 organic result in Google has an average of 3.8x more backlinks than positions #2-#10.

There are three primary areas on your website where you can build links:

• Your home page.
• Your sales pages (such as your practice area pages).
• Other content pages.

However, it’s typically more challenging to acquire links to pages directly aimed at generating revenue. Many people dislike overt marketing tactics, making it easier to obtain links to informational content, tools, or other useful resources.

If an opportunity arises to secure a link to one of your practice area specific pages such as Car Accident page or Truck Accident page, it’s advisable to seize it. Otherwise, prioritize building links to your content-rich pages.

The following data highlights the effectiveness of directing a high volume of referring domains to internal practice area pages. The tables show the top five organic results in 10 highly competitive markets. The relation to backlinks and rank is clear.