Why Us

Why Us

The Why

You need an honest, unbiased evaluation of your firm’s marketing strategy. We tell you what is working, what is going wrong, and connect you with the few experts in the field who can truly put you on the right track.

The view from above allows us to merge an objective view of the whole with our narrow perspective.

As they say, you are inside the jar and thus can’t read the label.

You need a truth teller, not another change in vendors. How many more times are you going to select a marketing partner only to get the same dismal results?

How much opportunity are you leaving on the table due to under-optimized digital marketing or a poorly thought-out strategy? What would it be worth to your firm to finally get those 6 and 7 figure cases consistently?

It’s worth the extra investment to hedge against the entirety of your marketing budget.

The reasons to do this:

  • You are uncertain about your current strategy’s effectiveness.
    • Is it aligned with your goals?
    • Is it aligned with your budget and market?
  • You are concerned that your budget is being wasted.
    • Ineffective execution
    • Ensure that your marketing dollars are being well spent every month.
  • Opportunity cost.
    • If your current strategy is not generating results, you are not only wasting money, you are missing out on cases.
  • Agency Churn.
    • Stop burning through agencies the way agencies burn through clients.
  • No accountability for agencies.
    • Are they competent?
    • Are they doing what they say they are doing?
  • Poor Communication from Agency.
    • Your agency provides you with irrelevant information.
    • Are they showing you the full picture?

It’s been said that success leaves clues. Those who are performing at the highest levels are doing something different from the rest.

The Why


Objectivity. We are not selling services. No PPC. No SEO. We are outside of the environment that created the problem in the first place.

No other company offers this type of service. And if an agency does offer a free analysis of your marketing, there are strings attached. Their ultimate goal is to sell you the services they offer.

Because we do not offer these services, we are able to be completely objective in our findings and our recommendations. We are not aligned with any agencies, and we are not beholden to anyone.

We have worked with some of the biggest law firms across the country and have analyzed the work of the most prominent agencies in the legal marketing field. We always find deficiencies in strategy, neglect, and missed opportunities.

Consider us the third-party observers staging an intervention. You need a truth teller, not another poor performing marketing vendor.

You are leaving too much opportunity on the table. Doing nothing is not an option.

  • No other company offers this service
  • “Free” audits come with strings attached.
  • No bias, hidden agendas, or ulterior motives.
  • Not aligned with any agency or particular strategy.
  • Not beholden to anyone.
  • Experience with the biggest agency names in the business. We know how they operate.

John Schroeder and Kyle Sheldon, 10-year veterans of the legal marketing industry founded De Facto Digital Consulting in 2021. Born out of their frustration with the legal marketing industry’s lack of transparency and real results, they felt there was a better way to do business. We exist only to ensure your ongoing success.

Why Us?