Analysis Without Bias Or Favor

Don't Hire and Don't Fire Until We Talk


How we help

We help lawyers and law firms finally dial in their marketing by uncovering opportunities and turning them into reliable revenue. We use deep expertise and a singular, untethered approach that simply does not exist in this industry. There is no viable substitute.

Legal Marketing Analysis

We do a deep and rigorous analysis on all aspects of your digital marketing and client facing systems. Find untapped potential in your market and practice area, uncover bad strategy and technical errors keeping you from vastly increasing your client base and revenue. What doesn’t get measured doesn’t get managed. Don’t confuse effort with results. There is no ROI on effort alone.  Instead of solving 1 problem let’s solve 10. Think of it as marketing GPS. Once you have your coordinates and a map you can go anywhere.


Implementation and Tracking

A plan is nothing without taking action. Depending on your market and budget we will recommend the appropriate fixes, long term strategy and best practices to finally bring repeatable success. We are going to give you actionable advice that will end up making you hundreds of thousands of dollars in the foreseeable future. It’s not an operational move that will explode your firm, it’s a marketing move. The goal is to have so many leads it solves every other problem. Our job is to get you to make decisions on your marketing. And to determine where to put your resources. 



Implementation means introductions and keeping the continuity from strategy to execution. The solution naturally follows the recommendation with the necessary integrity. Having worked with many in the industry we know who the best really are. We also know who to avoid. We will make the appropriate introductions and facilitate your future success. When your ROI becomes predictable, this whole search-and-hire process becomes a thing of the past.

Your Competitors Will Wonder How You Came to Dominate Your Market

We started De Facto Digital Consulting because we were tired and frustrated from seeing lawyers and law firms being sold a solution that was not in alignment with their true needs and goals. 

We don’t sell services. That is why we can be completely objective about our analysis. Objectivity only exists from an outside perspective. 

You need brutal honesty that you will not get from your in-house team or agency. 

Right now you have business uncertainty because you do not currently have a predictable system that can produce. 

You need to know the origin of your lead issues and structure a viable strategy around what will actually produce results. 

We’ve worked for agencies that pitched PPC or SEO because that is the only thing they did well. We know how that game works. We also know that a truly effective strategy consists of multiple solutions specific to your firm and practice area.

You may have a large part of your digital strategy dialed in. However, there is always an inefficiency or mistake in branding or strategy that is still costing you clients and 6 figure cases.

We will tell you what you need to hear. Not give you more comforting illusions that only lead to stagnation.

You don’t need another vendor. You need a truth teller.


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