The Cold Reality Of Agency Business

Your digital marketing agency is stressed out.

You would be too if you were losing more clients then you were bringing in.

I hate to go all Harvard MBA, but it is called churn rate.

It’s the rate at which customers stop doing business with a company over a given period of time

Agencies live in fear of this.

They have to limit it every month or they are no longer viable as a business.

Losing 5% of their clients every month will turn out the lights within a year.

So how do they address this? And how does it affect your marketing?

They are hemorrhaging clients, so their focus is on stopping the bleeding and getting more clients.

Stopping the bleeding means keeping you in the dark and pumping you full of sunshine.

“Everything is good! Getting some good traction. Should be seeing some real results soon”….

Blah, Blah, Blah…..

Most of their efforts and more importantly the money that you pay them goes towards obtaining new clients.

For them! Not you.

They don’t really care if you leave, as long as they can quickly replace you.

Your monthly check goes to their convention set up, their fancy marketing, their keyword strategy and their own pay per click campaigns.

With all of this in play, what do you think their mindset is?

Predictably, the focus is not on working on your account and obtaining great backlinks and writing amazing content.

It’s frequently about their own survival.