No Google Ads, No SEO, Just Brutal Honesty

De Facto Digital Consulting, LLC

Hi Mr. Lawyer,

What is the most effective digital marketing strategy for PI firms?

You’ve heard all of the pitches.

You are as confused as we used to be.

Well, we weren’t confused, we were just paid to sell the pre-determined solution.

Take three different agencies for example.

One is prominent in video and branding.

Their potential client journey makes no mention of SEO or PPC.


Because they don’t offer those services.

And SEO focused agencies?

To them SEO is owning space on Google and every other tactic is merely renting.

Finally, there’s the PPC agency. They will tell you that Pay Per Click is the quickest way to get results.

See where I am going with this?

“When your only tool is a hammer, every problem looks like a nail”.

As cliche as that might be, it is also true.

Their only solution might not be your best option.

So where does De Facto Digital Consulting fit in?

We don’t sell services like SEO, PPC and definitely not fancy videos.

We don’t have a horse in the race.

Thus, we are freed up to be brutally honest.

We analyze your current marketing, tell you what is working, what is not, and we identify the best opportunities for your firm to reach its goals.