Header: Clicks? Impressions? Who Cares?
The old joke in the digital marketing industry is “where do you bury dead bodies? On the 2nd and 3rd page of Google search results”.
If you are not on the first page of Google, you are not making money.
If you are not on the first page of Google numerous times, you are leaving money on the table.
Do you have first page visibility on Google?
Do you have first page visibility on all digital channels?
You do not have a comprehensive digital marketing strategy.
While many law firms may rank highly on one or two channels, very rarely are they completely dialed with all available opportunities.
The goal is to appear on page 1 search results as many times as possible.