I think we can agree on a few things.
Lawyer summits are a great opportunity for your colleagues to remind you of how awesome they are.
These are events where you can hear the latest version of the same pitch from the same marketing agencies that were there last year.
I’m sure the keynote speaker will have a completely unique message from the thousands of motivational podcasts available to anyone with a cellphone.
At least there will be plenty to drink.
Don’t get me wrong – I enjoy a good cocktail party as much as the next person.
But you are a lawyer.
You don’t need a fake excuse to visit Vegas or Miami or to have a $500 steak dinner.
Why not put that money and effort towards something that will actually impact your bottom line?
At De Facto Digital Consulting, we don’t do website design, social media marketing, SEO, or PPC.
We analyze your marketing strategy, tell you what is working and what isn’t, and provide actionable recommendations.
If you are working on your firm’s 2024 marketing budget and strategy, STOP!
Don’t invest in a losing or even average strategy for yet another year.
When was the last time you came across a truly unique marketing agency?
How many times have you attended a legal conference or event filled with vendors giving the same pitch for the same generic solutions?
How many tired emails do you receive each day from marketers pushing their mediocre message about mediocre SEO or PPC services?
Why trust a marketing agency to differentiate YOUR firm when they are unable to differentiate themselves from the diluted pack?
Not all agencies are bad, and not all are generic.
We believe there are some that do great work and truly are at the forefront of digital marketing.
But before you can choose the correct agency for your firm, you must have a clear understanding of what is and what is not working with your current strategy.
You must understand your market, your practice area, and your competition.
At De Facto Digital Consulting, we do not offer PPC or SEO services.
We evaluate your current strategy, your competition, and identify missed opportunities and areas for optimization.
We make your SEO and PPC actually do what it is supposed to do. Bring in high value cases.
Because we do not provide these services ourselves, we are able to be completely objective.
If you are not satisfied with the results of your current marketing efforts, then let’s talk.